To get the best results - there's four things you should know:
My goal is to keep everything simple and useful.
I won't waste your time with useless fluff.
I have no patience for that - and neither should you.
Search engines are constantly changing.
Lean Local SEO will be updated accordingly.
Strategies may be added or removed - depending on how effective they are.
My sources of information:
Internal Tests: I have access to hundreds of Google listings, across several industries.
This allows me to run tests with large sample sizes - to measure the effectiveness of different tactics.
Audits: My auditing service allows me to do deep-dives on specific listings and websites.
These audits have driven several insights.
Member Feedback: There are 11,800+ companies using Lean Local SEO.
Their feedback allows me to keep refining it.
Conversations with Google Reps + Other Experts: I hunt for information, and use it as a signal for what might be working.
This feeds my testing roadmap.
Some of the strategies in Lean Local SEO may surprise you for their simplicity.
I've found that over-complication adds a lot of "fat" to the process.
This usually means:
1. Complex strategies weren't fully executed (due to overwhelm).
2. Specific elements of complex strategies were generating the bulk of results (Wikipedia: the 80/20 Rule).
In other words, simple is almost always better (Wikipedia: Occam's Razor).
I've personally used these strategies to optimize 1,200+ Google Business listings.
If I'm keeping things simple - and seeing great results - then I'm going to give you the same.
(Anything else would be a waste of your time.)
The processes in Lean Local SEO don't require you to spend extra money.
However, there are tools and services which make things easier/faster.
I've recommended these - if you choose to use them.
Recommendations are made without incentives. I don't receive any commissions or kickbacks.
This allows me to remain unbiased.